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What You Should Know About Mobile Video Distribution

Units

Blackberry, Palm, Windows Mobile, iPhone, Android ... Your audience can come to you at one of these units. So how do you decide the unit to produce content for? It is not easy. Fortunately, each new generation of mobile device that is standards more and more. There is now a certainty almost all these units will play a 3GP or MP4 video format.

All units are similar, however. Each of these phones have a second resolution screen and runs on networks of different suppliers. Although all major cellular providers now support 3G in most areas of the country, the 3G is not available. In addition, the 3G speeds vary from one supplier and one place to another. You can not expect your audience is capable of supporting a stream of 768 Kbps. Also, some mobile users will focus on a WiFi connected device, which means they could support a higher throughput.

So what can we do? Some packages out there that provide device identification and you can redirect the request properly formatted version of the video. There are some devices out there that encodes the video on the fly (Ripcode), this could be one of the high quality version and then re-encoding is necessary. You could also build one lowest common denominator and hope for the best.

Whichever method you choose, you must remember that to obtain high-quality video you do not need a very high speed while you're watching this on a small screen.

Application Management

Some companies are designing specifically for the iPhone, as statistics show that 80% of all uses of the mobile Internet from the iPhone. Of course, YouTube was just out the door with a special iPhone application. There are iPhone apps other Lilke mDialog headed to India and foreign films. If it does not take much to write an iPhone application that navigates essentially a database of video slot machines and then play through iPhone Video Player Player / QuickTime. This is a simple and elegant. He can feel your strength and keep visitors coming back for more.

You can also enter a specific application for the Blackberry and Android (G1) and are convinced you have the bases covered. Also, since your visitors are using a specific device application may be directed to a specially formatted version of the video of this device.

Normal Delivery Video Site

So you do not have the resources to develop device-specific app? It's ok. You can build a website specifically for mobile devices, can also be obtained. mobi, if you want. The trick is to make the expanded support for video devices, or ask visitors to select a link to your device. As I mentioned earlier, you can also use recognition software to understand what kind of device you are visiting.

How to encode my videos and format

As we discussed in 3GP and MP4 formats are supported by the largest mobile videos device. Next, choose the shape you're happy and start coding! Use this table to assess the resolutions

iPhone 480x320

480x320 Blackberry Storm

Blackberry Bold 480x320

Blackberry Curve 480x360

Perl 240x320 Blackberry Flip

Tmobile G1 - 480x320

Samsung Jack 320x240

Palm Trio Pro 320x320

HTC Touch Pro 480x640

Pre Palm 320x480

The worst that can happen if you make a video in the wrong resolution, the picture may be distorted when displayed on the phone. It will not be the end of the world, but if it is paid content, you'll probably need to ensure that the video is adequate on the phone, right, so choose wisely.

Streaming vs. progressive download

Most likely you do not have Darwin Streaming Server or Flash Media Server available. A CDN service or specialist will have access to this server. We could certainly install your own, but make sure the bandwidth to deliver a mass audience. Be prudent in view of Flash as a delivery method today. There is limited Flash support on most phones do not support this, including the iPhone! If you run through Flash Media Server, you must have Flash Player, can not point your browser to a FLV. Et F4V and expect to play. Your best option for distributing today is to use a Darwin (QuickTime) streaming server, you can listen to 3GP and MP4 and MOV. You should be careful with the flow of streaming video through a mobile device. If you get a device on a board in the 2G network, PCS network and then not be able to support more than 256 Kbps or more.

Only a true 3G connectivity and a well would be able to support higher throughput or 768kbps.

So you should consider a progressive download delivery in place. Thus, whatever the context of the end user, the video can be delivered. But consider this, a 50 MB video delivered to 256Kbps take about 27 minutes to download, in long-stay public? I recommend using a well connected CDN to deliver content from your mobile to make sure the file is the device as soon as possible.

For more information about the differences between HTTP and click Progressive streaming download here.

Conclusion

I hope this is short enough so that they start to push mobile content. As mobile devices are just a wireless computer and mobile browsers are getting better not have to worry too much about how to make a video. Just make sure that your content is in the proper format and flow to allow maximum exposure.

Thanks,

About the Author

Henry is a Brand Manager and also a content writer. She loves to write content related to mobile phones.

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