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Piece Drinkware
Top 10 Most Effective Promotional Products
For a first time buyer, choosing promotional products to display your logo is not an easy task. There are more than a few options out there and several promotional product distributors offer hundreds of thousands of imprintable items. In fact, going the custom route can ensure that almost anything can be turned into a promotional product. But what about the typical buyer with a modest budget? If you've got some (not a lot) of money and don't know what to choose, this list is for you. Here are the top 10 most effective promotional products.
1. Promotional Apparel
Custom t-shirts and hats are by far the most popular form of promotional products. Custom wearables account for one-third of all promotional product sales, according to a 2007 study done by the Promotional Products Association International (PPAI). Logo exposure is extremely high, as people tend to wear promotional t-shirts at the gym and on the weekends.
2. Writing Instruments
At some point or another, people are going to need a pen, so why not give them one with your logo? Promotional writing instruments, such as promotional pens, are well-liked because they're functional items that recipients will actually use. Additionally, statistics show that during the lifespan of a promotional pen, it will have at least 8 owners, which equates a high logo exposure. Promotional writing instruments are also excellent advertising giveaways because of their affordability, with some starting as low as $0.16.
3. Bags
A study done by the Advertising Specialties Institute (ASI), the largest media and marketing organization serving the promotional products industry revealed that promotional bags deliver the most impressions per month (1,038 on average). Promotional bags are welcomed by recipients because they are useful products. The most popular types include promotional tote bags, promotional drawstring backpacks, and promotional computer bags.
4. Drinkware
Promotional mugs, custom water bottles and promotional tumblers are always effective giveaways. A logo imprinted coffee mug will sit on an office desk. A promotional travel mug will keep beverages hot and will showcase your branding for the world to see. Custom sports bottles are available for under $1 per piece making them an extremely popular giveaway for customers with low budgets.
5. Desk Accessories
Desk accessories for the office are often purchased by companies to give to employees, but are also purchased for trade shows. Exhibitors know that promotional desk accessories, like paper clip dispensers, promotional desk sets and business card cases will be used by recipients and their logos will be seen by anyone who passes. One of the most popular forms of office accessories are promotional stress balls which come in a variety of shapes and sizes, any one of which will get your logo noticed.
6. Calendars
Promotional calendars are among the most affordable promotional products available because of their extremely low cost per impression. A study done by PPAI indicated that 94% of business calendar recipients could recall the logo imprinted on their calendar and 85% of individuals who received calendars in their homes did business with the advertiser.
7. Magnets
Promotional magnets are often chosen because of their affordability and excellent logo exposure. Available in a wide variety of shapes and sizes (the most popular being business card magnets), promotional magnets clearly display contact information and keep it readily accessible at all times.
8. Computer/Electronic Accessories
As technology advances further and becomes a bigger part of everyones lives, the need for computer related accessories increases. Promotional items such as custom USB flash drives, promotional MP3 players, and other promotional electronics are highly in demand as advertisers want to give promotional items that will be used and appreciated.
9. Sporting Goods
Sporting events, both professional and amateur, are an excellent place to advertise and it's because of this well-known fact that promotional sporting good are extremely effective giveaways. Promotional stadium cushions work for football, soccer and baseball games. Gyms can advertise new membership specials by offering promotional duffel bags as gifts with purchase. Promotional flyers, more commonly known as Frisbees are often chosen for company picnics.
10. Automotive Accessories
Promotional automotive accessories are chosen by more than just mechanics because everyone knows that they will be used. Promotional ice scrapers come in handy during the cold winter months, and everyone can appreciate receiving a promotional auto safety kit. Even promotional organizers will promote your logo, as users will value these practical items.
About the Author
Sarah Shepherd is a e-marketing specialist for Motivators, Inc., a Long Island based promotional products distributor. The company's website, Motivators.com boasts over 30,000 e-commerce enabled promotional products including a large selection of promotional pens and promotional bags.
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