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Rsvp Double

8 Steps To Irresistible Email Copy Every Time -niche marketing article

- WHO DO YOU THINK YOU`RE TALKING TO?

Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.

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 Ask yourself these questions:

- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of someone else?
- What kind of appeals will your target market respond to?

 - A GREAT SUBJECT IS YOUR OBJECT

Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest "motor" revved up?

Your SUBJECT LINE is the key.

There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers. Here are some examples:

- State a powerful benefit - "Empowerism Satisfies Your Need for Leads"

- Pique curiosity - "Empowerism Has Uncovered the Secrets of Success"

- Write your subject line with a news angle - "Empowerism Launches RSVP For Those Who Want to Double Their Money Fast!"

- Offer Immediate Gratification - "With Empowerism RSVP, you can start the money wheels turning before the sun goes down tonight"

Here`s an important "homework assignment": Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your marketing campaign. (Save the "losers" to use for other purposes or spruce up later.)

 Step #3 - WHAT`S IN IT FOR THEM?

Sit down and write every conceivable benefit your product has. Don`t know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic...logic justifies emotion...emotion drives sales (see below).

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Here`s a rule of thumb for benefits: ask yourself "What can my product or service do for my customer?" Then begin to write your letter telling your reader WHAT`S IN IT FOR THEM. Tell them how much better life will be for them after they buy from you. Tell them how much better they`ll feel. Tell them how their peers will respect them more.

  AN EMOTIONAL APPEAL

When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to "jumpstart" your prospect.

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How to stop double purchases for a baby shower.?

What would be the proper and polite way to stop double purchases for a baby shower. Would is be polite to ask when making the RSVP to mention what they are getting? Or should it be ignored and deal with the double purchases. There will be a wish list sent out to guests with the invitations. Also, some items have been purchased and it has been noted if buying something not on the wish list to make note when RSVP (by phone or email) so double purchases are not made.

Make a registry, and send the info to guests. They buy off of the registry. Most of the things you listed you will need to buy in multiples anyway, and it is doubtful that people will purchase the same thing. Some people will not purchase off your list, and there is nothing you can really do about that. It is rude to ask guests what they are getting you (most of them haven't shopped by the time that they RSVP), and it makes it seem like the shower is less about the experience and more about greed. My advice is to ask guests to include gift receipts (most people do this anyway) in the event of a double purchase/broken item, etc. You won't sound as rude to them. However, it is highly unlikely you will have this problem. If you are afraid of doubles (say, one nursery pillow), ask a specific (close) person for that gift, take it off of your wish list, and don't ask anyone else for it. For example, I asked my mother specifically for the crib, and his parents for the carseat. I did not list them, and both got what I needed. Parents and siblings are different from other guests, they are closer to you so you aren't required to have the same level of formality with them.

Registries are good because if people mention the registry at the time of purchase (have the number, your name, etc.) then things are marked off of it as they are purchased, and everyone can see what has been bought and what hasn't.

I had a registry, and many people did not buy off of it, however, I did not have one repeat gift.

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